Fan culture you can touch: umdasch The Store Makers brings Union spirit to Berlin’s ALEXA shopping centre
On 3 May, the new Union-Zeughaus opened in the ALEXA shopping and leisure centre in Berlin, offering fans of 1. FC Union Berlin a new place to visit. Spanning 260 square metres, this store is so much more than just a fan shop — it's a piece of the Alte Försterei right in the heart of the city. The experienced Store Makers from umdasch were responsible for the store concept and the digital world of experience.